Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Nike US | cm | On US | On EU |
|---|---|---|---|
| 6.0 | 23.5 | 6.0 | 38.5 |
| 6.5 | 24.0 | 6.5 | 39.0 |
| 7.0 | 24.5 | 7.0 | 40.0 |
| 7.5 | 25.0 | 7.5 | 40.5 |
| 8.0 | 25.4 | 8.0 | 41.0 |
| 8.5 | 25.9 | 8.5 | 42.0 |
| 9.0 | 26.2 | 9.0 | 42.5 |
| 9.5 | 26.7 | 9.5 | 43.0 |
| 10.0 | 27.1 | 10.0 | 44.0 |
| 10.5 | 27.5 | 10.5 | 44.5 |
| 11.0 | 27.9 | 11.0 | 45.0 |
| 11.5 | 28.4 | 11.5 | 45.5 |
| 12.0 | 28.8 | 12.0 | 46.0 |
| 13.0 | 29.7 | 13.0 | 47.5 |
Nike US 10 is 27.1 cm and the nearest On US is also 10 (EU 44). The table is 1:1 from US 6 (23.5 cm) to US 13 (29.7 cm). The wear-box “Nike 10 ≈ On 10.0” is that centimeter — not a claim that Pegasus and Cloud 5 share a last. On prints EU 44 at US 10 here; Nike often prints EU 43.5 on sibling charts for the same US 10.
On’s linked models split harder than the US numbers. Cloud 5 is the snug everyday last on this site (often half up; elastic speed-lace). Cloudmonster is the more forgiving cushion trainer; Cloudsurfer sits with that roomier family. Nike’s split is the other way: AF1 '07 often half-down for length; Dunk and Pegasus stay TTS. Feeding an AF1 9.5 into Cloud 5 because the chart is 1:1 lands you short in a last that already runs small.
Convert from the Nike size that actually fits in length (Dunk/Pegasus, or 27.1 cm), then decide On from the model. If you already half-up in Cloud 5, that larger number is extra length in Cloudmonster — the wear-box on the Cloud 5 page maps Cloud 5 US 10 back to Cloudmonster 9.5. Do not stack “On runs small” on top of this 1:1 brand table. Half a size here is 26.7 → 27.1 → 27.5 cm (~4 mm of labeled length).
Even when charts match, lasts differ. Check these guides:
Nike: Air Force 1 '07 · Dunk Low · Pegasus 41 · Vomero 5
On: Cloudmonster · Cloud 5 · Cloudsurfer
Also compare Nike to: Adidas · New Balance · Converse · Vans
Check prices: Nike On (paid link)
Clothes sizing uses a separate compare path.