Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Full converter (model + shoes you own) · Reverse: New Balance → Nike
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Nike US | cm | New Balance US | New Balance EU |
|---|---|---|---|
| 6.0 | 23.5 | 6.0 | 38.5 |
| 6.5 | 24.0 | 6.5 | 39.0 |
| 7.0 | 24.5 | 7.0 | 40.0 |
| 7.5 | 25.0 | 7.5 | 40.5 |
| 8.0 | 25.4 | 8.0 | 41.0 |
| 8.5 | 25.9 | 8.5 | 42.0 |
| 9.0 | 26.2 | 9.0 | 42.5 |
| 9.5 | 26.7 | 9.5 | 43.0 |
| 10.0 | 27.1 | 10.0 | 44.0 |
| 10.5 | 27.5 | 10.5 | 44.5 |
| 11.0 | 27.9 | 11.0 | 45.0 |
| 11.5 | 28.4 | 11.5 | 45.5 |
| 12.0 | 28.8 | 12.0 | 46.0 |
| 13.0 | 29.7 | 13.0 | 47.5 |
Nike US 10 is 27.1 cm and the nearest New Balance US is 10 (EU 44). The table is 1:1 from US 6 (23.5 cm) to US 13 (29.7 cm). The wear-box “Nike 10 ≈ New Balance 10.0” is that centimeter — it does not say Dunk and 990v6 share a last. New Balance’s own chart on sibling pages sits a hair differently in the JSON (US 10 ≈ 27.2 cm); this printed match still lands on NB 10.
Width is the real fork. 574 and 990v6 publish D / 2E / 4E. Many 2002R and 550 colorways are D-only. A chart-matched Nike 10 in a tapered Dunk can still pinch in a D-width 550 and feel loose in a 990v6 2E. AF1’s half-down habit is a Nike lifestyle quirk; do not carry that smaller number into a 2E 990 and then wonder why the heel slips.
Start at US 10 in length. Spend the decision on the letter, not on jumping to 10.5 unless the specific NB model runs long. Half a size here is 26.7 → 27.1 → 27.5 cm (~4 mm). That tweaks length. It is not a substitute for 2E. Convert from Dunk/AJ1 TTS, or from 27.1 cm, not from an AF1 that you already sized down.
Even when charts match, lasts differ. Check these guides:
Nike: Air Force 1 '07 · Dunk Low · Pegasus 41 · Vomero 5
New Balance: 550 · 990v6 · 9060 · 574
Also compare Nike to: Adidas · Converse · Vans · Hoka
Check prices: Nike New Balance (paid link)
Clothes sizing uses a separate compare path.