Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Quick answer: Adidas US 10 ≈ On US 10.0 (about 27.1 cm).
Full converter (model + shoes you own) · Reverse: On → Adidas
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Adidas US | cm | On US | On EU |
|---|---|---|---|
| 6.0 | 23.5 | 6.0 | 38.5 |
| 6.5 | 24.0 | 6.5 | 39.0 |
| 7.0 | 24.5 | 7.0 | 40.0 |
| 7.5 | 25.0 | 7.5 | 40.5 |
| 8.0 | 25.4 | 8.0 | 41.0 |
| 8.5 | 25.9 | 8.5 | 42.0 |
| 9.0 | 26.2 | 9.0 | 42.5 |
| 9.5 | 26.7 | 9.5 | 43.0 |
| 10.0 | 27.1 | 10.0 | 44.0 |
| 10.5 | 27.5 | 10.5 | 44.5 |
| 11.0 | 27.9 | 11.0 | 45.0 |
| 11.5 | 28.4 | 11.5 | 45.5 |
| 12.0 | 28.8 | 12.0 | 46.0 |
| 13.0 | 29.7 | 13.0 | 47.5 |
Even when charts match, lasts differ. Check these guides:
Adidas: Samba OG · Gazelle · Ultraboost 1.0 · Campus 00s
On: Cloudmonster · Cloud 5
Also compare Adidas to: Puma · Reebok · New Balance
Clothes sizing uses a separate compare path.