Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Full converter (model + shoes you own) · Reverse: New Balance → Adidas
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Adidas US | cm | New Balance US | New Balance EU |
|---|---|---|---|
| 6.0 | 23.5 | 6.0 | 38.5 |
| 6.5 | 24.0 | 6.5 | 39.0 |
| 7.0 | 24.5 | 7.0 | 40.0 |
| 7.5 | 25.0 | 7.5 | 40.5 |
| 8.0 | 25.4 | 8.0 | 41.0 |
| 8.5 | 25.9 | 8.5 | 42.0 |
| 9.0 | 26.2 | 9.0 | 42.5 |
| 9.5 | 26.7 | 9.5 | 43.0 |
| 10.0 | 27.1 | 10.0 | 44.0 |
| 10.5 | 27.5 | 10.5 | 44.5 |
| 11.0 | 27.9 | 11.0 | 45.0 |
| 11.5 | 28.4 | 11.5 | 45.5 |
| 12.0 | 28.8 | 12.0 | 46.0 |
| 13.0 | 29.7 | 13.0 | 47.5 |
On this page Adidas US 10 is 27.1 cm and the nearest New Balance US is also 10 (EU 44). The printed ladder is 1:1 from US 6 (23.5 cm) through US 13 (29.7 cm). The wear-box “Adidas 10 ≈ New Balance 10.0” is that centimeter match — it does not say Samba and 990v6 share a last.
Adidas terrace shoes on this site split by width more than by length: Samba OG is TTS length but narrow; Gazelle often feels a half long for narrow/average feet; Campus 00s and Ultraboost 1.0 follow their own volume. New Balance is the opposite toolkit: 574 and 990v6 publish D / 2E / 4E, while many 2002R and 550 colorways are D-only. A chart-matched US 10 in Samba can still pinch where a 990v6 US 10 in 2E feels loose.
Use the cm column as a starting ticket, then pick the model. If you wear Adidas Originals US 10, try NB 10 in length and spend the decision on width letters rather than jumping to 10.5. If you already size Gazelle down a half, do not automatically downsize a 574 — Gazelle’s length-down is a terrace quirk, not a brand-wide Adidas rule. Half a size on this table is ~4 mm (26.7 → 27.1 → 27.5 cm). That is a length tweak, not a substitute for 2E.
Even when charts match, lasts differ. Check these guides:
Adidas: Samba OG · Gazelle · Ultraboost 1.0 · Campus 00s
New Balance: 550 · 990v6 · 9060 · 574
Also compare Adidas to: Puma · Reebok
Check prices: Adidas New Balance (paid link)
Clothes sizing uses a separate compare path.