Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Full converter (model + shoes you own) · Reverse: New Balance → Hoka
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Hoka US | cm | New Balance US | New Balance EU |
|---|---|---|---|
| 6.0 | 23.4 | 6.0 | 38.5 |
| 6.5 | 23.9 | 6.5 | 39.0 |
| 7.0 | 24.4 | 7.0 | 40.0 |
| 7.5 | 24.9 | 7.5 | 40.5 |
| 8.0 | 25.2 | 7.5 | 40.5 |
| 8.5 | 25.8 | 8.5 | 42.0 |
| 9.0 | 26.1 | 8.5 | 42.0 |
| 9.5 | 26.6 | 9.5 | 43.0 |
| 10.0 | 27.0 | 9.5 | 43.0 |
| 10.5 | 27.4 | 10.0 | 44.0 |
| 11.0 | 27.8 | 10.5 | 44.5 |
| 11.5 | 28.2 | 11.0 | 45.0 |
| 12.0 | 28.7 | 11.5 | 45.5 |
| 13.0 | 29.6 | 13.0 | 47.5 |
This is not a 1:1 US ladder. Hoka US 10 is 27.0 cm and the nearest New Balance US is 9.5 (EU 43) — the wear-box already says “Hoka 10 ≈ New Balance 9.5.” Hoka 10.5 (27.4 cm) maps to NB 10.0; Hoka 9.0 (26.1 cm) and Hoka 8.5 (25.8 cm) both land on NB 8.5; Hoka 8.0 (25.2 cm) lands on NB 7.5. Several Hoka half-sizes collapse onto one NB label because the printed cm steps do not line up.
Copying US 10 to US 10 is the usual miss: that would ignore the 27.0 → 9.5 match. Hoka’s linked models (Bondi 8, Clifton 9, Speedgoat 5) are TTS length on this site, with Wide SKUs for forefoot. New Balance is the opposite toolkit: 574 and 990v6 publish D / 2E / 4E, while many 550 and 9060 colorways are D-only. A chart-matched Hoka 10 into NB 9.5 in a 990v6 2E can still feel loose; the same 9.5 in a D-width 550 can pinch.
Convert once. If Clifton already fits at 10, this table’s NB start is 9.5 — then spend the decision on width letters, not a second half. 990v6 often runs a half long in D; stacking this chart’s 9.5 and then another half-down because “990 runs big” can land you short. Half a size on the Hoka column is 26.6 → 27.0 → 27.4 cm. Use 2E/4E for width; use the 9.5 ticket for length.
Even when charts match, lasts differ. Check these guides:
Hoka: Bondi 8 · Clifton 9 · Speedgoat 5
New Balance: 550 · 990v6 · 9060 · 574
Also compare Hoka to: On
Check prices: Hoka New Balance (paid link)
Clothes sizing uses a separate compare path.