Foot length in centimeters is the most portable measurement across brands — but brands still map cm to different lasts. A 27.0 cm foot is not automatically the same US size in Nike, Adidas, and New Balance once fit offsets and width enter the picture.
The converter uses brand charts as a starting ladder. Model pages adjust for fit offsets
(runs_small_by). That two-step flow is the point of this site — not a generic US↔EU farm page.