Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Full converter (model + shoes you own) · Reverse: Puma → New Balance
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| New Balance US | cm | Puma US | Puma EU |
|---|---|---|---|
| 6.0 | 23.6 | 6.0 | 38.5 |
| 6.5 | 24.1 | 6.5 | 39.0 |
| 7.0 | 24.6 | 7.0 | 40.0 |
| 7.5 | 25.1 | 7.5 | 40.5 |
| 8.0 | 25.5 | 8.0 | 41.0 |
| 8.5 | 26.0 | 8.5 | 42.0 |
| 9.0 | 26.3 | 9.0 | 42.5 |
| 9.5 | 26.8 | 9.5 | 43.0 |
| 10.0 | 27.2 | 10.0 | 44.0 |
| 10.5 | 27.6 | 10.5 | 44.5 |
| 11.0 | 28.0 | 11.0 | 45.0 |
| 11.5 | 28.5 | 11.5 | 45.5 |
| 12.0 | 28.9 | 12.0 | 46.0 |
| 13.0 | 29.8 | 13.0 | 47.5 |
This page starts from New Balance centimeters. New Balance US 10 is 27.2 cm and the nearest Puma US is also 10 (EU 44). The printed US labels are 1:1 from US 6 (23.6 cm) through US 13 (29.8 cm). The wear-box “New Balance 10 ≈ Puma 10.0” is that NB-side match. Nike/Adidas compare pages on this site often start from 27.1 cm at US 10; here the source column is New Balance, so US 10 stays 27.2 and still lands on Puma 10.
574 and 990v6 publish D / 2E / 4E; many 550 and 9060 colorways are D-only. Puma’s linked pair is not a width-letter toolkit: Suede Classic is TTS length with a slimmer forefoot (half up if wide); Palermo is +0 in length on its own last. A chart-matched 990v6 10 in 2E can still feel loose in New Balance and tight in Suede; a 550 D at the same US 10 can pinch both ways for different reasons.
Convert from the NB size that fits in length. Do not take 2E comfort into Suede as extra length, and do not half-up Puma because 550 felt narrow in D. Half a size on this table is 26.8 → 27.2 → 27.6 cm. Spend it on Suede versus Palermo volume, not on recreating a New Balance width letter.
Even when charts match, lasts differ. Check these guides:
New Balance: 550 · 990v6 · 9060 · 574
Puma: Suede Classic · Palermo
Also compare New Balance to: Asics
Check prices: New Balance Puma (paid link)
Clothes sizing uses a separate compare path.