Match sizes by foot length (cm), then check model fit — US labels alone can mislead across brands.
Chart match · verify brand charts(paid link)
Full converter (model + shoes you own) · Reverse: Hoka → Asics
Static conversion table (crawlable). Interactive tool above uses the same cm matching.
| Asics US | cm | Hoka US | Hoka EU |
|---|---|---|---|
| 6.0 | 23.4 | 6.0 | 38.5 |
| 6.5 | 23.9 | 6.5 | 39.0 |
| 7.0 | 24.4 | 7.0 | 40.0 |
| 7.5 | 24.9 | 7.5 | 40.5 |
| 8.0 | 25.3 | 8.0 | 41.0 |
| 8.5 | 25.8 | 8.5 | 42.0 |
| 9.0 | 26.1 | 9.0 | 42.5 |
| 9.5 | 26.6 | 9.5 | 43.0 |
| 10.0 | 27.0 | 10.0 | 44.0 |
| 10.5 | 27.4 | 10.5 | 44.5 |
| 11.0 | 27.8 | 11.0 | 45.0 |
| 11.5 | 28.3 | 11.5 | 45.5 |
| 12.0 | 28.7 | 12.0 | 46.0 |
| 13.0 | 29.6 | 13.0 | 47.5 |
This page starts from Asics centimeters, not Nike’s 27.1. Asics US 10 is 27.0 cm and the nearest Hoka US is also 10 (EU 44). The printed range is US 6 (23.4 cm) through US 13 (29.6 cm). The wear-box “Asics 10 ≈ Hoka 10.0” is that Asics-side match. Hoka’s own model pages on this site also list 27.0 cm at US 10, so the labels stay 1:1 even though sibling Nike compares start from 27.1.
Gel-Kayano 31 is TTS in length when you pick the right width (2E/4E rather than guessing with length); Gel-1130 is the same length-offset family, a different last. Hoka’s linked models split by stack and width SKU: Bondi 8 is the roomier daily; Clifton 9 is TTS with a slightly less roomy forefoot than Bondi; Speedgoat 5 is a trail last. A chart-matched Kayano 10 in 2E can still feel different in a Clifton Wide than in a D-width Bondi.
Convert from the Asics size that fits in length. If Kayano mesh felt snug, that is a width-letter problem, not a reason to jump Hoka to 10.5. Do not half-up Clifton because Bondi felt roomy and also order Wide. Half a size on this table is 26.6 → 27.0 → 27.4 cm. Spend it on Hoka Wide versus Asics 2E, not on stacking two brand habits.
Even when charts match, lasts differ. Check these guides:
Asics: Gel-Kayano 31 · Gel-1130
Hoka: Bondi 8 · Clifton 9 · Speedgoat 5
Also compare Asics to: Brooks
Check prices: Asics Hoka (paid link)
Clothes sizing uses a separate compare path.